I was working very diligently on a website for the Fitness Celebrity Branding Summit”. It was to be held in Albuquerque, NM at the very awesome Tamaya Resort and Spa. It got me thinking about my success, the 10,000 hour rule and what success really means. It’s weird to look back and think that it was all bullshit!
If you look at my record, by most standards I was extremely successful. I was a multi-millionaire in my 30’s. I owned a bunch of real estate, was able to buy a baseball team and shuttle my ass around on private jets, I could buy an apartment in Italy and win awards like “Top 40 Business Person Under 40”, but that’s just the tip of the iceberg.
In my eyes I wasn’t successful. I was always chasing the money and working to make more; leaving carnage wherever I stood. Both emotional and physical. Success in my eyes, eluded me. In 2004 I partnered up with probably one of the most intelligent people when it comes to branding and creating a monster brand, Ran Mullins. I was already considered a “Fitness Celebrity” but I needed to bring it all together. So we did.
Funny thing 10 years ago I wanted to do everything that was in the plan that we had created right then and there. I soon realized that I needed patience, the right team and the right goals. I knew I was someone that would work hard no matter what, I just needed more direction. We specifically wrote in the plan a direction that we knew would work; and that I was very comfortable with. The more I knew what I wanted the easier it became to create the right team. That team became: Pat Rigsby, Nick Berry, Jim Labadie, AJ Roberts, Harry Legg.
Don’t Chase the Money
The more you chase money the more likely you are to surround yourself with like minded people (chasing money) and you wind up disappointed. When you understand your true passion and chase that with vigilance you create success automatically. You are always bringing yourself to new challenges that create an environment that breeds success. If you do that, the people that you need to help you…find you.
Something that always drove me crazy when I was chasing money was the fact that I believed in people doing what they said they were going to do but never did it. So many projects failed because I wanted to believe in the project so much that I thought the people coming to the project had the same goals. Unfortunately, they didn’t. They were after the money and not willing to put the time in to make the project work. That was the problem, they were just projects, with no consistency to what askROCCO Media was about. AskROCCO Media is about, Passionate, Liberating , Entertainment. Everything that I am about.
My success now is based on peace of mind, how I choose to live my life and how I can create success in others by helping them learn from my victories as well as mistakes. Money doesn’t enter the picture but everything we planned 5 years ago is now coming to fruition and now I can see the forest through the trees and enjoy every bit of it.