Did you know that distraction in your business is a silent killer? It’s costing you 40 hours of unproductive time each and every month. Imagine what you could do with 40 extra hours of time to grow and build your business. When we finish at the end of the day we think that we have worked hard but due to the distractions we are really not accomplishing anything in our business.
Facebook, Twitter, all social media, non-relevant calls, e-mails, etc are such a distraction. It’s no wonder we can’t get anything done, Let me prove this to you. Let’s say you’re distracted two hours per day, in a week you’re distracted for 10 hours. In a month, that’s 40 hours of distracted time. Time that you should be using to help build and grow your business is stolen from you, and you will never get it back.
In order to work at our peak and give our best to build our business, you want to get into what is called “flow state”. There’s a book written called “Flow” by Mihaly Csikszentmihalyi. The book explains how to use our flow state we produce our best work to get the best return on our investment. Distractions throughout the day inhibit us from creating a flow state.
Distraction is like going down the rabbit hole in Alice in Wonderland. You go in and sometimes you don’t come out. If you do come out it’s a long time later and you’ve lost your flow. Think about this… Spending 15 minutes checking a Facebook post or posting something on social media is a distraction. In order to readjust, it take your brain another 15 or 20 minutes to get back into your work. You loose up to 45 minutes, or more, from those “15 minutes” on Facebook.
Track Your Time
Let’s go one step further and identify how much time you’re wasting by being distracted every day. A simple exercise I’ve asked my clients to do recently is carry around a little notebook or planner. In it, write down every single hour, what they’re doing in chunks of that hour. Then look to see where you are getting distracted, or worse, just wasting time.
I implore you to try this little “distraction busting” exercise and see what happens. Do it for two days and determine where you may be wasting time. Most of the time you aren’t consciously wasting time to intentionally be unproductive. Ultimately the technology, the tools, the environment you’ve set up, are causing the distraction. Take some time and rebuild and organize your business tasks so that they compliment each other and help you create a “Flow”. If you know that email and Facebook are your biggest distractions that do not check email in the middle of your work day. Choose a time, like 7am for example, the beginning of your day and put a time limit on answering your emails. Stick to it no matter what. If Facebook is a distraction then schedule your posts so they will post automatically.
Create a Strategy
Distraction is a silent killer in your business and it sneaks up on you. Let’s take away this sneaky bastard’s power. Put a strategy in place to get back the 40 or so hours you’re loosing. Above all, you can create a better experience for your clients. Ultimately generating more income for you by putting that time to good use.
If you feel you need help with your distractions or want to be more organized in your business… click here to contact Rocco for a Free Strategy Session