He’s been out of the spotlight for a while but Jake Steinfeld, the Jake behind “Body by Jake” has come back to what he knows best… selling direct response fitness products! Many of us in the fitness industry have believed that Jake and his kind had disappeared because the public actually caught on to the bullshit that was being peddled.
I guess some of Jake’s handler’s thought it was enough time for the bullshit dust cloud to settle and most people would forget that they bought the piece of shit known as the “Hip and Thigh Sculptor” or “The Body by Jake… Cardio Cruiser” and sold it at a garage sale for five dollars… in the box “as new”.
Now Jake has recruited one tough “MoFo”, MMA fighter, Randy Couture to help sell his new “Body by Jake” Tower 200. The commercial says if “you have a door.. you got a gym” and you can get a great workout. I say if you have a door someone should through you out of the f@#kin’ thing if you buy this “Rack Full of Rubber Bands”. I don’t care how tough Randy Couture is… I know that he didn’t spend 5 seconds on the Tower 200.
Whomever is behind this wanted you to know that there is a “steel frame” (because everything else that “Body by Jake sold you was made of plastic) and includes a drop down “Wall Chart” just to make sure you know how to perform all the exercises you won’t be doing on this apparatus.
I have to give it to the producers of this commercial…it is much slicker, way tougher and obviously Jake is trying to go after the male fitness population. Good try Jake, but … really…stop it!