How to Fix a Broken Business Model Part 2: Spend Time
This is the second in a series of 5 videos dedicated to help the founders of Fit Body Boot Camp fix their Broken Business Model… and of course anyone else that needs help. In this video I explain the importance of spending time on on listening to the very people you are serving.
Really understanding their fears and what you can do to alleviate those fears. Fit Body Boot Camp as a licensed model asks for you to join a $10,000 dollar Mastermind Group as well as cough up $400.00 a month in order to fly the Fit Body Boot Camp flag. The real problem with this is that you need to know that the “brand” you have attached yourself to will do all the work and help you make a minimum of at least 10 times the amount you have paid for the license.
So, if we do the easy math… that would be $10,000 plus 12 multiplied by $400 ($4800.00) which equals $14,800.00. That means that you need to know “beyond a shadow of a doubt” (obviously I’ve been in a courtroom… I mean, seen CSI… too many times) that you will make $148,000.00 in the next year to justify spending that money. I want to hear from everyone of the supposed 400 or so boot camp owners that have made $148,000.00 in the past year from being associated with Fit Body Boot Camp. Hey… I love being corrected when I’m wrong.
If you feel like you have not received the attention you believe you deserve from being an owner, then I recommend you make sure you voice is heard by leaving a comment and sharing this blog post with the rest of the world.