I took this video when I was doing my Fitness Branding Summits. So many Fitness Pros are still making the mistake that I have tried to educate many of you on… develop your brand and create a “real” message/promise that your clients and potential clients can grab a hold of. Without understanding what your promise it is very unlikely that the people you are trying to target (your potential customer base) will understand it either.
In this video I talk about how Donald Trump figured out that his “Name” was something that people could connect with and that it meant something to live in a Trump Property… luxury, affluence… A – lister. I also talk about some of my clients who “get it” and have developed outstanding fitness brands. Give a listen and leave a comment below.