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All posts by Rocco Castellano

  • Communication
    How to Fix a Broken Fitness Business Model: Communication is Key

    Everyone can’t do everything! It is really important that you communicate to your customers, partners or staff that you can’t do something. Too many fitness pros have this complex that they need to be the best at...

    • Posted April 17, 2014
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  • Using Powdered Gelatin instead of Whey or Egg Protein

    Way back when… diets used to be very high in gelatin. Why? Because we used to eat bones and cartilage regularly in the form of homemade, slow-simmered bone broths or stews. Grandma or mom would make chicken...

    • Posted April 15, 2014
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  • Difference Between a Blog and a Website and What YOU Need

    Today I want to share with you the difference between a blog and a website. I get this question all the time and I want to share with you the difference and how it’s going to impact...

    • Posted July 31, 2013
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  • Attract Clients for Your Fitness Business with No Money

    You are most likely throwing away cash trying to generate high quality clients through avenues like pay per click ads, SEO marketing, Facebook ads, and banner ads. Holy Shit!  Chances are you’re going to hurt yourself in...

    • Posted July 29, 2013
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  • Does Pay Per Click Work for a Fitness Business?

    This question comes from one of our readers and “Friends” on Facebook: Should I use pay per click marketing to promote my local fitness business? And, if you don’t know, pay per click marketing is those adwords...

    • Posted June 26, 2013
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  • Peace of Mind the Secret to Success for Fitness Professionals

    Hey everybody, it’s Rocco Castellano here and it’s been awhile since I’ve made a video but you will start to see more and more videos after this one because I really want to start giving you more...

    • Posted December 17, 2012
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  • Be Authentic to who you really are

    I don’t understand why people care so much about other people liking them! Why is it that people are obsessed with other people liking them? There is no reason for it. Because the reality is that most...

    • Posted December 5, 2012
    • 2